About Michael

Registered as a full time Real Estate
professional in 1982

2004 - present Keller Williams Referred Realty
1995 - 2004 Re/Max Ultimate Realty Inc.
1985 - 1995 Re/Max Chartered Realty Inc.
1982 - 1985 Royal LePage (A. E. LePage).

Throughout the years, Michael served as Director on the Toronto Real Estate Board, Board of Directors as well as on numerous committees and charities.
Real Estate has been for Michael a full time career since day one, and he is as committed to it today as he was then.

Servicing his clients has been a priority with Michael throughout his career, and the list of satisfied clients can attest to it.

"For the past several years I focused my work on the downtown condominium market, and specifically the St. Lawrence Market Neighbourhood.

As a condominium owner for over 26 years, and for the last 9 years at 25 The Esplanade, I feel that my experience and working knowledge of the condominium market can be of great value to anyone contemplating buying or selling Condominiums, Town homes, Lofts & Co-ownerships."

Michael Eisner is pragmatic, resourceful, and results oriented, in other words...
Buying, selling, renting or managing, he gets the job done !

Pricing Principles

The most critical part in preparing to market a home or any other property is determining the listing price.
Naturally one wants to realize the highest possible return in terms of dollar value from the property. It is obvious that pricing a property too low cannot provide the highest return. However, it may be less obvious, but true, that pricing a home too high will also produce less then the highest return.
The right price will bring about the highest return.
Too high a price is costly because it causes the property to "miss the market".
When a price is too high, those buyers for whom the property would be right will not see the property because it is out of their price range.
Buyers who are in the price range will not see the property as a good value based on comparable properties, and will buy something else.
Further, agents will be reluctant to show an overpriced property, except to make a competing property look more attractive by comparison. It is tempting to want to test the market at a high price. While there may seem to be no harm in starting high and lowering the price if necessary, testing the market can be risky.

A property receives its fullest exposure during the first three weeks on the market. During this time the best buyers will see the property, and if it does not appear to be a good value, these choice prospects will decide not to buy. And it is rare, that such buyers will return to the property later, even if the price is reduced.
Thus, an owner who "tests" the market, may turn away the best of his potential buying prospects. And, if an offer is made that is low relative to the asking price, the owner may turn it down, when in fact it may be the best offer received.
The overpriced home often stays on the market and becomes stale.
Statistics indicate the longer a property is on the market the lower the selling price is in relation to the asking price.
Evaluating a property is part science part art. Like science, the evaluation process should be based on evidence: the price paid for comparable properties in recent sales. Since no two properties are exactly alike, however, the evidence must be evaluated and a judgement reached. Because there is a great deal of emotional attachment to one's home, the agent's professional judgement is vital to successful and accurate pricing.
In summary, the right price produces the best return. And this is a principle you can bank on.